The Requisites Of A Successful Company That Luiz Carlos Trabuco Installed For Bradesco

The online world today is filled with articles that could just be doggerel and not useful to anything we are doing for self-improvement. Fortunately, we also get inspiring stories that can help us feel less of the rancor at work or the mundane trepidations we have every day. One of these stories is about the life and career of Luiz Carlos Trabuco, the CEO of Bradesco.

The Luiz Carlos Trabuco Cappi Career Development

One thing we could say here about Luiz Carlos Trabuco Cappi is the fact that when he took over the presidency last March 2009 for Bradesco, the company was still in the middle of transgressions and ceaseless challenges. Bradesco was still under stiff competition with Itau Unibanco, and it had to go through a lot of overhauling and unfettered innovation just to get through the competition in ways that can be sustainable.

This is one of the biggest challenges in the career of Luiz Carlos Trabuco Cappi, but his strong belief in strong leadership and being able to leverage all that can be done by a leader is what elicits the best out of Luiz Cappi.


In the belief of a strong leadership, Luiz Carlos Trabuco Cappi did one of the boldest moves that can be done in the entire history of Brazil’s commercial records. For $5.2 billion dollars, Mr. Cappi bought HSBC and installed a branch for it in Brazil last 2015. It would also be easy to say here that such decision to acquire HSBC had been one of the things that boost the performance of HSBC to withstand the competition. After the purchase, Bradesco had sustained its lead against Banco de Deus bank and Itau Unibanco according to The areas where Bradesco is leading include the categories in loans, assets and deposits.

The HSBC decision had also one of the most transformative ways that had built the foundation of Bradesco as a leader in Brazil’s banking dynamics. With the HSBC purchase, CEO Luiz Carlos Trabuco Cappi had also sustained the organic growth of Bradesco in ways that without the HSBC decision would have been hard to do in the same quicker time. It also helps, too, that Trabuco graduated from the University of Sao Paulo, taking up a degree in Philosophy. The formal training that he got had sustained him as a man that can elicit the best of a workforce through formal, empirically tested theories and solutions.


There are experts that may probably also make the claim that the many years where Luiz Carlos Trabuco Cappi had been part of Bradesco were also a good reason for him to understand how to manage the company well. It’s often hard to grow a business, let alone if you’re doing it for the first time, but the most successful businesses today are those that are organized by someone who knows the company all too well because of the fact that they’ve already worked for the company for so many years. This is exactly what’s happening with Luiz Carlos Trabuco Cappi, and the fact that he is still running Bradesco today means that Luiz Cappi had employed what is needed for the company to lead.

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